DSA vs LSP (डीएसए बनाम एलएसपी)
A DSA (Direct Selling Agent) is the traditional commission-based agent who sources loan customers for a lender, usually offline and lightly standardised, while an LSP is the digital-era equivalent formally defined and governed by RBI's Digital Lending Directions. LSPs carry explicit obligations — a grievance officer, no dark patterns, a digital view of offers — and the regulated lender is accountable for their conduct.
Worked example
A DSA might WhatsApp you a single bank's personal-loan pitch for a commission. An LSP platform must instead show a compliant digital view of offers from its partner lenders, publish its GRO contact, and hand you to the lender for the KFS and agreement.